Meet Our Team

ShareBoating originated within the Institute of Commercial Education of New Zealand. The institute has offered education and training to local and international students for over 20 years. Founded by Wayne Huang, he is the Rear Commodore of Bucklands Beach Yacht Club, the first Asian Rear Commodore in New Zealand. He is well known for his service to business, sport and engagement of the community.

ShareBoating is a professional digital organisation which integrates media capabilities across the range of yachting activities. From talent training and education, elite sports agent, event planning, marine related tourism projects via VT technology and platforms. Currently, we have a very strong penetration across a variety of local and international yachting segments.

This is the first digital platform for the yachting industry in New Zealand. It offers the capability for sharing stories and value-added services and yachting management. The studio was the inspiration and collaboration of long-standing educational expertise, professionals in the yachting industry and a world renowned yacht club.

By integrating the core elements of boating as a recreation, a sport and an enterprise, the Studio offers a unique, informative and entertaining platform for a fun and educational journey into the thrills and excitement of yachting and boating, functions of the yachting supply chain and exploring the success secrets behinds New Zealand’s Olympic sailing and America’s Cup winning teams.

Andrew Laing

Andrew Laing

Business Development Manager

Bruce Kendall

Bruce Kendall

Chief Consultant

Charles Johnston

Charles Johnston

Chief Research Officer

Ken Davie

Ken Davie

Service Coordinator​

Opportunity and Challenge

New Zealand Tourism Market Trend

According to Statistics New Zealand, the top five sources of international tourists to New Zealand are Australia, China, the United States of America, the United Kingdom and Japan. In the above five countries, the yachting industries in Australia, the United Kingdom and the United States of America are mature and well established whereas in China and Japan the industry is fast emerging and booming. New Zealand’s yachting industry offers a unique position as a leader in the international market and this expertise and innovation are of great appeal to these Asian markets.

Market opportunity and industry leadership

New Zealand’s yachting industry is a global leader. Yachting across the board is an important core of the New Zealand culture spanning many generations.

The America’s Cup Regatta is one of four of the world’s most prestigious sporting events. In March 2021, the America’s Cup Regatta will be held in Auckland, New Zealand as holders of the America’s Cup. Auckland is “the city with the highest per capita ownership of yachts globally” and has the reputation of being “the City of Sails”.

At present, New Zealand urgently needs to grasp the concept of what world-class events can offer the tourism sector and the economy. There is a unique opportunity to host such events, further promote yachting and youth training and make the yachting experience an important cultural label of New Zealand.

Digital technology

According to statistics from Deloitte, one of the four major international accounting firms, Airbnb has achieved great results in the New Zealand market. At the same time, China’s “Didi Dache” has also achieved great results and will also enter the New Zealand market by the end of 2020. It can be seen that digital intelligent fulfillment services (websites, APPs) have become a primary means of optimizing people’s lives and industry successes.

Whilst New Zealand’s yachting industry is advanced there exists a unique opportunity in this digital fulfillment space for the industry. Urgent adoption of an intelligent digital service is required to improve service quality, experience and upgrade the industry.